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Fujifilm, Instax Cameras – Product Photography

The Project

We have been working with Fujifim for a number of years, supporting the creative output for their range of SQ6 Instax cameras. We were recently commissioned to produce a series of images to present their new product to the world!

Creative Direction

Instax as a brand are fun, on trend and want to inspire the notion of living and capturing ’the moment’ Therefore our creative direction and photography needed to express an element of ‘capturing moments’ and the brand personality.

For the camera shots we positioned the product at playful angles with the image ‘popping out’ This expresses the idea of movement and brings life to the product.

We also needed to produce images to display all the elements the customer would receive when purchasing. For this an on-trend table top style photography worked well to compliment the brand values.

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