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Morrisons Flowerworld – Summer Shoot

 

Product Photography

It’s been a colourful and vibrant summer here in the studio!

We have recently worked with Morrisons Flowerworld to create a series of images for their summer bouquet collection for use on their in store printed materials and website.

Creative Direction

Being a summer collection of flower bouquets, we needed to produce a natural, airy feel, with the use of soft shadows.

We shot from a variety of viewpoints including:

  • Individual bouquets from the front and from top down
  • Individual bouquets detail shots
  • Group composition with use of props and set

Props and Set Build

Working with Morrisons and their creative agency we prepared a number of props and backdrops, including vases, furniture and wooden crates.

For the individual shots, we prepared and styled a wooden backdrop and floor with a white washed, distressed effect. This gave the images a summery outdoor feel.

For the group shot we prepared a painted backdrop and built a set with a collection of distressed, rustic furniture. We then built the set ensuring a composition that gave differences in height and depth to the bouquets.

Final In Store Leaflet

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