Morrisons Flowerworld – Summer Shoot
It’s been a colourful and vibrant summer here in the studio!
We have recently worked with Morrisons Flowerworld to create a series of images for their summer bouquet collection for use on their in store printed materials and website.
Being a summer collection of flower bouquets, we needed to produce a natural, airy feel, with the use of soft shadows.
We shot from a variety of viewpoints including:
- Individual bouquets from the front and from top down
- Individual bouquets detail shots
- Group composition with use of props and set
Props and Set Build
Working with Morrisons and their creative agency we prepared a number of props and backdrops, including vases, furniture and wooden crates.
For the individual shots, we prepared and styled a wooden backdrop and floor with a white washed, distressed effect. This gave the images a summery outdoor feel.
For the group shot we prepared a painted backdrop and built a set with a collection of distressed, rustic furniture. We then built the set ensuring a composition that gave differences in height and depth to the bouquets.